Optimise mobile CTAs for conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 07, 2021, 2:37 AM GMT+0

A strong call-to-action with conversion as a primarythrough goal can help companies effectively guide users through their buying journey.

Marketers should conduct research to identify pain points of their target audience. Leveraging data science and highlighting addressing pain points through the CTAs can help companies drive prospects to the landing page or boost conversions. These insights should also be used to inform CTA messages.

Using action verbs and terms like “subscribe, buy now, sign up, check out your options” can make CTAs more effective. Marketers can use pronouns like “you” or “your” to personalise CTA messages. Also leverage the fear-of-missing-out in mobile CTAs to boost conversions.

Marketers can further use images and videos with a CTA embedded within or in the caption. While making sure the CTA message is simple, clear and compelling, marketers should ensure the landing page delivers what the CTA promises.

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