If time is not a concern, use organic search marketing campaigns, else, implement paid search.
Though both paid and organic search marketing are beneficial in boosting digital marketing efforts, businesses should strike a balance between the two for optimal growth. Brands looking to drive immediate results for their campaigns and build recognition can adopt paid search marketing.
Running paid search campaigns based on relevant keywords on search engines and social media sites will help businesses instantly drive traffic to their sites. Organic SEO marketing, on the other hand, will assist brands in generating traffic via content.
Creating SEO optimised content with analytics tools can help marketers yield greater returns in the long-term. However, organic search marketing takes time to flourish and requires the right tools to succeed. Customer acquisition cost for paid search is relatively high and necessitates expertise in the ad bidding space.
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