Use Instagram Reels to promote business

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 07, 2021, 1:21 AM UTC

Similar to TikTok, Instagram Reels are short, casual, engaging, and highly discoverable videos on the Facebook-owned platform.

Marketers can create unique, easy-to-understand and digestible videos of 15-30 seconds in length with interesting background scores to engage Instagram audiences. Use Instagram Reels to present products, teams or services authentically.

Creating short, easy-to-follow tutorials that show how to efficiently use products or anything relevant that can help portray authority. Use Instagram Reels to share educational snippets assisted by relevant graphics and textual information to expand on a concept.

Companies can also use the platform to highlight the unique selling point of their products and generate excitement among prospects. Marketers can use this platform to promote sale offers and products in a casual and engaging manner.

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