Develop in-house buyer persona expertise

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 10, 2021, 3:10 PM UTC

Expert buyer insights and buyer persona capabilities can help businesses better understand evolving customer needs and increase value.

With the pandemic accelerating change in customer behaviour and preferences, companies should pay close attention to understanding buyer persona and not just rely on inaccurate sales-intelligence profiles. Developing in-house buyer insights and buyer persona capabilities can help businesses build a “True Voice” of the customer capability.

By creating a dedicated buyer persona expertise, companies can effectively align their sales and marketing teams. These in-house capabilities can help sales and marketing professionals plan, coordinate around a collective vision and efficiently achieve business goals. It would also allow companies to effectively design buyer interactions.

With dedicated in-house buyer insights expertise, brands can better work with agencies to reach campaign goals. These insights can help ensure agencies get the insights and buyer personas necessary for effectively delivering services aligned with buyers.

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