Engage with niche subreddit communities

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 10, 2021, 3:50 PM GMT+0

Brands should use Reddit ads to expand their audience base, reach niche customers and build connections with potential buyers.

Companies can expect improved engagement and a high ROI by advertising on Reddit. But, they should first determine the subreddits that align with their target audience. Marketers should try to know and understand their intended audience to create messages that resonate with their prospects.

Engaging with relevant subreddit communities can help marketers build trust among their potential buyers. Marketers can upvote submissions, comment on threads or share community-relevant resources to foster bonds and provide value to their target audience.

Brands can also select feed-based ad placements to generate traffic and brand awareness. They can use third-party tracking vendors to measure campaign performance effectively. Marketers must also add CTAs in their campaigns and ensure their campaigns are optimised for both desktop and mobile devices.

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