Promote products through influencers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 10, 2021, 2:14 AM UTC

Influencer marketing can help brands combine advertising and social media to reach prospects.

Building influencer marketing campaigns can help marketers promote brands, reach out to wider audiences, drive awareness, and boost sales. With 82% of consumers listening to the recommendations by micro-influencers to make purchases, working with micro-influencers can help brands increase sales.

Implementing creative ideas while developing influencer marketing campaigns is recommended to engage prospects and promote products. Monitoring new social media platforms and formats like TikTok and Instagram’s Reels can help brands leverage various ad formats and enhance their influencer marketing campaigns.

Adopting short-form video formats on TikTok and Instagram like step-by-step video, behind-the-scenes sneak peeks, Q&A format, tips and advice can boost influencer marketing campaigns. Collaborating with the right influencers can help brands build long-term relationships, build trust and find new campaign opportunities with influencers.

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