Scale ecommerce sites to boost sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 10, 2021, 4:28 AM UTC

Brands should hire a managed IT service provider to deploy firewall solutions and protect ecommerce sites from fraudulent web traffic.

Businesses looking to drive ecommerce sales must address issues like scalability, tech support, content performance, and mobile design to grow. Scaling ecommerce stores with increased computing power from web servers and a hosting plan can help companies boost online profits and ensure their stores function seamlessly.

Hiring a managed IT service provider can help brands foresee and troubleshoot problems on ecommerce sites while protecting the customers' data. Conducting a content analysis from consumers’ perspective via tools like Ahrefs enables brands to publish relevant content and boost their store's performance.

Optimising the site’s mobile design for speed, accuracy and a seamless and safe user experience can further drive sales on the ecommerce store. Ensure the website is mobile-responsive and offers secure browsing experiences across all devices.

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