Companies can increase their LinkedIn page visibility and reach new audiences by leveraging employee engagement.
Though businesses can use the LinkedIn company page to showcase their products and provide insight into the company, many page admins struggle to generate enough engagement. Encouraging employees to engage with the company page can help companies significantly increase page visibility and acquire new followers.
Businesses can encourage employees to add the company page on their personal profiles as a part of their employee onboarding process. Creating a dedicated company hashtag can help companies effectively spot and use employee-generated content.
Companies can further tag employees in their posts, feature staff in LinkedIn Stories, and ask them to host or co-host LinkedIn company page events to widen their reach. However, businesses should also regularly monitor their company page’s engagement rate and the number of website visits to optimise LinkedIn strategies.
[13 minute read]