Marketers must leverage Twitter Spaces

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 11, 2021, 4:52 PM UTC

Similar to Clubhouse, Twitter Spaces is a new audio chat platform within Twitter.

Twitter Spaces is a new feature within Twitter that enables users with more than 600 followers to launch, host and participate in audio chat platforms. Though Clubhouse's user base is multiplying, Twitter already has over 330 million monthly active users.

By hosting audio chat events on Twitter Spaces, companies can reach a vast audience and easily engage with their existing follower base. While Clubhouse had been limited only to iOS users, Twitter Spaces will soon be available to Android-based beta testers.

Twitter Spaces' visual interaction features make it an enticing addition to the marketing mix. Additionally, brand promotion feels more natural to Twitter users, and they are also more likely to engage with brand-owned Space over other platforms.

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