Marketers struggle to track TV or radio

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 12, 2021, 1:38 AM UTC

Ruler Analytics surveyed 205 marketers from B2B and B2C companies worldwide.

According to the report, marketers find it difficult to monitor the effectiveness of their television and print ad campaigns. 100% of marketers say they have trouble tracking television or radio ad campaigns.

For 95% of advertisers, it is difficult to track the effectiveness of their print advertising. Influencer marketing (73%), press (71%), video (49%), and organic social (49%) were among the other marketing channels that marketers struggle to track.

81% marketers conversions, followed by leads (78.1%) and revenue (64.4%). Clicks, ROI and CPA were also tracked by 57.1%, 54.2% and 50.7% of marketers respectively.

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