Use shoppable pins on Pinterest

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 12, 2021, 4:47 AM UTC

Create images with text and add discount codes to augment ecommerce sales on Pinterest.

Pinterest when used for ecommerce marketing can improve the overall marketing strategy, raise awareness, and extend audience reach. Brands must create a business account on Pinterest and claim their website to create shoppable pins, access website analytics, and sell directly on the platform.

Brands looking to increase sales on Pinterest can activate rich pins to add more product details like pricing and should create buyable pins to sell directly. By testing pins on Pinterest's hidden board and making multiple pins, ecommerce brands can drive sales.

Use the Shop the Look pin to include several products in a single pin and create cross-promoted pins to promote the best-selling products. Optimising images for a 2:3 aspect ratio, running Pinterest contests, and using boards to categorise products is recommended to increase Pinterest conversions.

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