A recent eBay Ads UK study revealed that sports-related spending is expected to soar this summer as pubs and indoor venues reopen gradually.
With indoor sports watching venues and pubs reopening in a few days, brands have a huge potential to engage with an “excited” yet “nervous”, sports-loving audience. 35% of Britons are considering watching live sporting events at outdoor and/or indoor venues this summer.
Additionally, watching sports in pubs or bars was the preference among 22% of British adults as a means of social activity. Though 27% of UK consumers want to watch sports outside their homes, they are also worried about crowds and social distancing.
44% of Britons plan to continue watching sports at home this season. However, a quarter of British adults are still looking to watch sports outside their living rooms but in “outdoor COVID-safe settings.”
[4 minute read]