Use UGC to generate Facebook leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 13, 2021, 2:49 AM UTC

User generated content (UGC) is considered “extremely helpful” or “very helpful” by Gen X (70%), Gen Z (70%) and millennials (78%), as per Cloudinary’s data.

Businesses can leverage UGC to convey brand authenticity and credibility to the audience. UGC video content on Facebook aids brand discoverability, brand awareness, and helps attract and close prospects.

Companies can also join relevant Facebook groups and post valuable content to engage prospects in meaningful discussions. They should also posts links to the brand website in these groups to drive organic Facebook leads.

Creating content on trending topics can further help companies gain traction. Monitoring Google Trends, trade publications and press releases can help track relevant current events. With Facebook Live seeing high view rates, companies must host Facebook Live events or consider virtual conferences, staff introductions and virtual tours to generate Facebook leads.

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