Conscious advertising is the way forward

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 14, 2021, 2:46 AM UTC

Brands voicing their support towards socially conscious causes would be preferred by 69% of American consumers.  

Through conscious advertising, brands can speak up to support charities, voice their support for climate change concerns, inclusivity and diversity issues. Companies that choose to be active towards social causes will find favour among 60% of consumers.  

Conscious advertising efforts of a brand must be a mix of purpose, varying perspectives across people from different backgrounds and minority creators. This must be balanced by remaining authentic to the brand and its messaging.   

Follow this up with strong calls-to-action that can drive engagement with consumers. Treat conscious advertising as a strategy that plays off of consumers’ changing priorities to future-proof a brand.

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