Create relatable influencer campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 14, 2021, 12:58 PM UTC

Social media influencers can convince viewers to take action by showing them glimpses of their personal lives, that is relatable and attainable unlike the lives of celebrity influencers.

Social media influencers allow companies to build long-term customer relationships in an authentic and natural way. Companies can capitalise on an influencer’s online presence, voice and follower base to expand their customer base.

Audience’s interactions with social media influencers are instant and intimate as influencers share a great part of their lives through their posts. They can reply to each individual in almost real-time, regularly host contests and giveaways to make consumers feel connected.

Influencers can make their content look relatable by showing glimpses of their personal lives like workout routines, brands they endorse or places they shop. They could promote products or brands that they genuinely use or like. However, any sponsored posts must be labelled as such.

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