Audio content has a significant role in aiding brand recall.
To be relevant among target audiences, marketers can create unique and appealing 15-30 second videos on Instagram Reels. A brand’s audio identity or sonic branding content can be used to cut through the digital noise and effectively engage audiences through Reels.
Leveraging sonic branding via Reels can help create unique and consistent audio experiences, which are likely to stay with audiences for years. For instance, people can almost certainly recall McDonald’s “I’m Lovin’ It” jingle every time they hear it.
While exploring Reels for marketing, also include content that shows the brand authentically through blooper reels, out-of-the-box ideas and more. Adopt a storytelling approach and experiment with a variety of features like AR and new formats like Remix to stand out and engage audiences on Instagram.
[4 minute read]