ABM tech can optimise marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 17, 2021, 1:03 PM UTC

An account-based marketing (ABM) tech stack can help businesses develop effective SEO strategies and address consumer pain points.

ABM can be used strategically by enterprise companies looking to increase sales and scale marketing success. With the right tech stack and resources, big organisations can run ABM campaigns on a micro-site, while crafting personalised and tailored campaigns.

Moreover, the ABM tech stack helps maintain and reinforce security, without disrupting the current content marketing platform. ABM tools like intent data and visitor-intelligence software, can help brands understand prospects’ buying journey, augment marketing, boost account engagement and drive sales.

With most big companies having different insights for marketing and sales performance, the ABM tech stack can help present a holistic report and analytics across departments. Insights gathered from ABM tech can help brands steer their other marketing initiatives and develop effective account targeting strategies.

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