Boost marketing with brand lift studies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 17, 2021, 2:00 PM UTC

Brand lift studies can help marketers measure metrics like awareness, and purchase intent.

Aligning messaging and digital strategy will help companies ensure their brand remains enticing to prospects and drive purchases. Marketers should deploy brand lift studies to collect data-driven insights like impressions and understand the impacts of digital efforts.

Based on purchase KPIs, brand lift studies enable marketers to determine how much their ad campaign has altered prospects’ brand perception. To collect user feedback and understand how well an ad is resonating with consumers, businesses should use interactive ad creatives like survey ads and discovery ads.

Survey ads may be used ahead of a major ad campaign, while brand lift studies can only be conducted post-campaign. Brand lift studies and interactive ads can help brands inform their future marketing strategies and align messaging and digital campaigns.

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