Broken links can harm organic traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 17, 2021, 4:02 AM UTC

Constantly update content pieces with relevant keywords and information to enhance SEO.

To create quality content, marketers must avoid content marketing pitfalls that impact organic traffic, and user experience (UX). Creating pillar content with detailed posts and a range of keywords, followed by a cluster of relevant content posts linked to those topics can help brands boost organic traffic.

Brands should optimise their web pages with long-tail keywords and schema mark-up codes to drive organic traffic via voice search. Identifying and fixing broken links with 404 errors and writing guest posts, helps marketers promote content and build authority among prospects.

Tools like Google Search Console and Google Analytics can help brands identify content pieces with organic traffic potential and help SEO optimise them. Improve website speed, optimise images and videos, implement a content delivery network and more to optimise for Google’s page experience update.

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