Consider hybrid events post-pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 17, 2021, 1:15 AM UTC

Consumers will expect more options like on-demand content and virtual sessions, even when in-person events will be allowed.

With over a year of social distancing and lockdowns, consumers would need more time to be entirely comfortable with in-person events. Considering a few principles like hub-and-spoke hybrid programs, virtually accessible event resources and implementation of VR can help companies build meaningful and long-term relationships with their prospects “beyond the immediate post-pandemic era”.

Organise multiple events in several smaller venues across the country/globe and make sure each of them are filmed and connected through a virtual platform. Brands can also organise in-person conferences or regional events with a virtual component.

Companies should ensure their event resources are virtually accessible globally and available on-demand to those interested. With the technological advancements like 5G, companies can effectively utilise VR to create more immersive and experiential marketing activities.

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