Expanding into new international marketers can help businesses reach new audiences and grow their global customer base.
To develop an effective international digital marketing strategy, marketers should define buyer personas. Along with considering market potential, socio-economic factors and relevant demographic factors, consider psychographic factors like needs, goals, objections, traditional values and culture to define the personas.
Conducting competitor analysis can further help marketers better understand the new target market, improve targeting and forecast market potential. Marketers should secure a domain through Country Code Top-Level Domain (ccTLD) to have a trusted site.
Optimise for relevant search engines as in countries like China, Baidu is the most used search engine and not Google. Diversifying content strategy, collaborating with local bloggers, promoting user-generated content and localising existing content for new readers in foreign markets can help portray expertise, foster trust and authority.
[7 minute read]