Consider utilising closed-loop marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 18, 2021, 12:55 PM UTC

Close-loop marketing is where based on data and insights, marketers connect with consumers through the first interaction across to the final sale.

Businesses can get increased sales and experience higher profitability by leveraging closed-loop marketing. This is largely because with closed-loop marketing, businesses are focused on reaching consumers at every step of their buying journey. It also helps marketers better identify and understand the most effective campaigns for their business objectives.

Further, it enables better collaboration between sales and marketing departments and companies can offer users with more personalised experiences. It allows marketers a full view of customers, “beyond just who they are and what they want”.

Closed-loop marketing can help brands better understand the uses and advantages of marketing tools as well as channels, necessary for maximising sales. Use these insights to inform marketing decisions and increase conversion rates.

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