Offer exclusives to boost brand coverage

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 18, 2021, 6:44 AM GMT+0

Provide adequate resources and information to help journalists cover a story.

PR pros should improve their relationships with journalists and develop engagement strategies to pitch to journalists and get coverage. As per a recent Muck Rack survey, pitching to reporters on Mondays is recommended, since 57% prefer being pitched to on Mondays.

Offering an exclusive to journalists or prominent media outlets can help PR pros augment the value of their press releases and build authority. Have the company C-suite send compelling news pitches to journalists, for reporters averse to being pitched by PR agencies.

With 62% of journalists keeping track of how often their reports are shared on social media, PR professionals could share coverages and tag the reporters on social media sites. Go above and beyond to help reporters cover a story to build better relationships with journalists and boost brand coverage.

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