Pick influencers with aligned values

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 18, 2021, 2:26 AM GMT+0

Measuring tangible metrics and gathering data can help businesses improve their influencer marketing campaigns.

While influencer marketing helps enhance marketing efforts and boosts sales, businesses must ensure they pick the right influencers to represent them. Businesses looking to run cost-effective influencer marketing campaigns should collaborate with micro-influencers with relevant audiences and aligned values.

An influencer with a huge number of followers doesn’t necessarily translate to better engagement, and brands must assess interactions and engagement, before picking an influencer. Partnering with those influencers who have built relationships and trust with their followers can help brands leverage that trust to augment their marketing efforts.

Ensure the products and services are aligned with specific social media networks, as promoting products that aren’t suited for particular networks could restrict engagement. Businesses already flourishing may not need influencer marketing campaigns, as these can sometimes do more harm than good.

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