Create niche content on audio apps

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 19, 2021, 3:35 AM UTC

Collaborating with other businesses can help produce expert audio content to let brands attract prospects and grow on audio apps.

Companies should create new audio content to build their presence on audio social apps, as audio-based apps like Clubhouse and Twitter Spaces are growing rapidly. Use high-quality equipment, a dedicated studio, and the right API commands to create high-quality audio.

This may help brands eliminate background noise and improve content quality across audio apps. Brands must engage with the right audiences on audio platforms like Clubhouse and Spaces, by joining the Clubhouse rooms and creating a Twitter Space topic relevant to their niche.

While access to Clubhouse and Twitter Spaces is by invitation only, brands' leadership or C-Suite executives can participate to get access to these platforms. Further, the brand’s C-Suite executives can leverage their expertise to make an impact on these platforms.

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