Empower store staff to drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 19, 2021, 11:56 AM UTC

Celebrating and sharing positive feedback can help retailers boost the morale of their staff amid crises.

As the COVID-19 pandemic subsides, retailers must rethink their consumer interactions and transactions to remain relevant and grow their business. Providing the store staff with autonomy and a sense of empowerment can help retailers boost the stores' performance and drive localised action.

Creating quick and easy ways to connect with consumers, both offline and online, can help local staff effectively serve customers while offering them great value. Host personal conversations across online channels like website and apps, and in stores to keep consumers engaged and build long-term relationships.

Implement appropriate technology and train employees to ensure they have all the required tools and skills to serve customers. Leveraging customer data can help retail stores take localised actions, enhance their consumers' satisfaction levels and improve store performance.

Read the original article

[3 minute read]