Low search volume keywords boost traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 19, 2021, 9:57 AM UTC

This piece highlights when marketers should target low volume keywords to boost site traffic and improve search ranking.

Using tools like Ahrefs and Ubersuggest can help marketers determine keyword search volume and spot relevant keywords. Consider these factors while conducting keyword research. Target low search volume keywords when the user search intent is high.

Additionally, targeting low search volume keywords when the search difficulty is low can help yield high results. For instance, “best tennis grips” has a search volume of 320 and a difficulty level of 41, while “best tennis grips for sweaty hands” has a search difficulty of 18.

Here, targeting the latter would be much easier to rank for while the former would require more backlinks and higher authority. Marketers can further target low search volume keywords when covering a niche topic, if the Cost-Per-Click is low or for link-building purposes.

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