Videos boost engagement on social media

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 19, 2021, 12:37 PM UTC

Posting video-based content on social networks can help businesses attract prospects and increase sales.

Businesses looking to improve their digital marketing strategy could do well to incorporate video into their marketing mix. With videos receiving higher engagement levels on social media than any other format, video marketing can help brands stay ahead of their competition.

Videos can be used to demonstrate product usability, enhance consumer knowledge and confidence, while driving purchasing decisions. Moreover, as more consumers become proficient in digital channels, marketers can leverage videos to boost brand awareness, extend reach and build credibility.

Crafting high-quality videos can further help businesses improve their brand’s SEO on search engines, increase click-through rates and boost ROI. With social media networks like YouTube, Snapchat, and more capitalising on varied video-based posts, producing video content on social can help brands drive their digital efforts.

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