Write long-form blogs to improve SEO

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 20, 2021, 7:23 AM UTC

Link blogs with quality and relevant sites related to the brand’s niche to drive organic traffic and improve search ranking.

Creating relevant and SEO-friendly blogs can help brands enhance site traffic, search ranking, and build credibility while informing prospects’ buying decisions. Brands should SEO-optimise their blogs with appropriate keywords to reach target audiences, collect quality leads and build trust.

Craft compelling and unique headlines under 66 characters to retain readers’ interest and boost site traffic. Long-form blogs with original, authentic and valuable information tend to rank higher on SERPs and receive better engagement and shares.

Brands should include synonymous keywords and questions as subheadings and bullet points for their blog posts, by running a simple search on Google for their topic. Adding meta descriptions and tags with keywords and images can help marketers summarise their blogs and boost search ranking.

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