B2B brands must use LinkedIn to connect

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 21, 2021, 8:45 AM UTC

LinkedIn’s conversion rate is three times higher than other social media platforms.

On LinkedIn, look for opportunities to engage in immersive interactions. These could lead B2B marketers to promote a company to relevant audiences, build awareness, gain insights into prospects’ preferences and more. To enhance campaigns on LinkedIn, brands must consistently post quality and relevant content, engage audiences on the newsfeed and promote the company’s stories.

Further, regularly sharing content and tagging prospects can help businesses build credibility on the platform and reach out to the targeted audiences through the company pages. Endorsing the skills of consumers, co-workers and client’s the brand has collaborated with, can help marketers build positive relations and earn referrals.

Brands can utilise LinkedIn’s recommendation feature to build relationships and professional connections. B2B marketers can leverage the recommend feature to introduce themselves to potential clients and grow their network.

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