Be consistent to be a memorable brand

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 21, 2021, 2:18 AM UTC

Use pricing as a differentiator to stand out in consumers’ memory.

This article suggests remedies against customers forgetting a brand and shares tips on being a memorable brand. For this, a brand’s name must be creative and compelling supported by a memorable logo and consistent visual presence.

Companies must go beyond their product’s features and focus on the benefits they could provide to customers. To differentiate themselves from others in the market, brands must offer a unique selling proposition. Further, any marketing campaigns being run must be strong and focused.

Brands must promote any discounts or special offers being offered to their loyal customers to be memorable. Additionally, a company’s presence across social media must be consistent and any content being served must be valuable to the customers.

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