CMOs must learn about and test new tech

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 24, 2021, 9:24 AM UTC

Have a dynamic mindset, test and adopt new marketing tech to implement privacy compliant solutions.

Chief marketing officers (CMOs) must diversify tech partnerships rather than relying solely on major players like Google, to boost marketing efforts. Understanding branding, public relations, content, ad tech, and more, as well as diversifying solutions, can let CMOs leverage next-generation solutions and maintain a competitive edge.

Measuring all media solutions’ output and ROI helps accurately quantify and validate spends and reduce media wastage and inefficiency. Keeping a learning budget, testing out new partners, technologies or media channels could help CMOs find new marketing opportunities and enhance growth.

CMOs must bolster relationships with trusted technology partners and measure the tech’s efficacy by its merits aligned with goals and KPIs, to update marketing technology. Building a diversified portfolio with varied partners and solutions helps execute marketing campaigns and drive performance.

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