Entertainment tweets trend on Twitter

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 24, 2021, 1:25 AM UTC

The tweet volume for podcasts and radio grew over 41% YoY and that for digital creators exceeded 7%.

Consumers are looking to step out again as vaccines become more widely available, as indicated by the rise in Twitter trends around forthcoming movies, music festivals, and sports. Over 100,000 entertainment-related tweets are sent every hour in the US within the period studied, according to Twitter.

TV and movies accounted for 30% of entertainment-related tweet volume, followed by music (19%), gaming (18%), and sports (17%). Further, movies have seen a considerable growth (105% YoY) in tweet volume among the most trending entertainment topics on Twitter.

Further, trailers being tweeted out have pulled up the daily average organic video views up 35%. Trending entertainment topics on Twitter can be used by marketers to augment their marketing efforts.

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