Improve sales plan with market research

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 24, 2021, 7:34 AM UTC

Evaluating and updating sales plans frequently can help brands track, measure and adjust their sales efforts.

Businesses must anticipate prospective sales, define sales goals, and ensure every individual in the organisation is working towards attaining them to create a sales plan. Gather data from varied sources like marketing teams and more to understand the company’s market position and set milestones with realistic goals for the sales plan.

Conducting market research around the brand’s niche, and products can help marketers build ideal consumer profiles, identify leads, and reach them on their preferred platforms. Map out consumer journeys through research to learn about their buying experiences, and draft unique value propositions to drive purchasing decisions.

Creating a sales prospects list via networking platforms, events or Google searches, and encouraging existing clients to refer can extend reach. This helps build customer relationships and boost company growth and sales.

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