Optimise PPC campaigns with RPA tech

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 24, 2021, 1:55 AM UTC

68% of global employees believe that automation makes them more productive, according to a study by Uipath.

Leveraging automatic robotic process automation (RPA) enables businesses to automate marketing activities and repetitive tasks at scale. With RPA mirroring human interactions, marketers could use the tech to optimise bid adjustments on PPC campaigns based on audiences’ purchasing intent.

Moreover, with technical SEO being imperative to marketing campaigns, the search marketing team can use RPA to automate audits and reports to fix broken links or low-quality inbound links. Marketers would do well to automate the lead nurturing process to maintain sustained growth.

This frees up a considerable amount of time and resources for marketers to focus on critical moments like interactions that convert leads to customers. RPA can help businesses qualify and prioritise high-quality leads and frequently engage consumers to retain them.

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