Structure PR pitches as feature stories

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 24, 2021, 10:23 AM UTC

This piece highlights several tried-and-tested, non-conventional media contact strategies that can help PR professionals earn media coverage.

Instead of writing one to two line PR pitches, public relation professionals should consider writing long and detailed feature stories of around eight to nine paragraphs. Write small pitches only when pitching hard news.

PR experts can follow up with journalists the day after sending the initial pitch, with an email describing various ways of approaching the story. They should attempt to talk to the reporter after a few days following the initial pitch.  

Send out PR pitches to daytime reporters as well as desk and night editors along with assignment editors to improve the chances of media coverage. Ensure that a pitch does not exaggerate, mislead or make false claims.

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