This piece shares some of the major highlights from the Ad World 2021 conference.
The event saw chatbot marketing discussed. It was observed that chatbot marketing could fill in the gaps left by email marketing as chatbots see open rates between 60% and 70%. Moreover, personalised outreach can be increased by around 80% with the help of automated chatbots.
It was also suggested that businesses of all sizes must advertise on YouTube to better connect with their prospects. Implementing a simple timer can boost YouTube ad CTRs and ROIs.
In the context of the new iOS privacy updates, a segmented approach coupled with using aggregated events measurement option is recommended. Further, brands must work at converting customers into “loyal evangelists.”
[7 minute read]