Use social to promote landing pages

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 24, 2021, 11:04 AM UTC

Companies can drive traffic to site landing pages through social media, advertising, organic search and SEO.

Optimising landing pages with intentional design, clear copies, and high-quality yet relevant images can attract relevant site traffic to the pages. Audit existing content to better guide user experience.

Create paid search ads to boost brand awareness and social ads to establish an online presence. Personalised retargeting and podcast advertising are other measures to draw traffic to a landing page. Efforts must be based on users’ search intent and supported by clear and relevant CTAs. 

Post the landing page link across the company’s social channels. Brands could create a Twitter thread and share it with relevant social communities. To gain organic traffic, encourage employees to share landing page links with clear CTAs on their social accounts.

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