Use UGC to gain consumer trust

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 25, 2021, 7:10 AM GMT+0

Developing campaigns on trending topics can help source user-generated content (UGC) and widen reach.

To increase user-generated content on social media for a brand, marketers would do well to pose open-ended questions, that stimulate conversations among followers. Asking compelling open-ended brand-relevant questions across social media helps attract prospects, boost engagement, and drive sales.

Creating and hosting competitions allow brands to incentivise targeted audiences to develop UGC on social networks and enhance brand awareness. Further, with consumers trusting UGC more than branded content, aim to showcase consumer reviews and testimonials and collaborate with influencers to influence consumers purchasing decisions.

Encourage audiences to post their product use-cases on social networks to boost campaign participation and source UGC. However, ensure the UGC content is contextually relevant to the business, authentic and respectful.

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