Brands must have an m-commerce strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 26, 2021, 5:38 AM GMT+0

Even if a consumer is in-store, 86% of them research a product or service on their smartphones pre-purchase.

Studies show mobile commerce is increasingly gaining importance with an eMarketer study estimating m-commerce to double by 2023. In response to this, companies must simplify their login options on both their website and mobile apps. Consider storing consumers’ shipping data and provide alternative payment methods to improve users’ mobile shopping experiences.

Use tools like Test My Site or Lighthouse to accurately measure the speed of the website. Brands must improve their website speed to boost their m-commerce results. Moreover, providing full descriptions with product details and measurement along with high-resolution images can help brands win customers.

Brands can also consider presenting products in augmented reality to enhance shopping experiences. Make sure the product prices are updated and prominently highlighted on the website and mobile applications.

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