Focus on branding efforts in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 26, 2021, 4:44 AM UTC

Branding humanises an organisation by giving it an identity, allowing a business to stand up for social causes, work with a purpose and promote values.

Branding efforts can help companies be “interesting, loveable, and approachable.” To stand out, companies need to build a brand that can easily attract consumer attention, build customer loyalty and more.

Start by conducting deep market research to gain consumer insights, and better understand the market as well as competitors. A brand’s identity can be crafted by considering factors like the big ideas, values, stories, benefits, emotions and value propositions driving the company.

Apart from creating a unique brand name, companies should promote their business on social platforms to amplify brand awareness and reach new audiences. Further, collaborate with other organisations and support social causes to build customer base, brand image, market share and customer loyalty.

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