Place CTAs in Reels for greater reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 26, 2021, 2:24 AM UTC

Leverage Instagram Reels to boost influencer marketing, drive website traffic, and improve brand awareness.

With Instagram Reels growing in popularity, brands can take certain steps to create Reels and extend reach. These include developing creative and authentic content with Reels camera, using audio from the Reels library, trying out new Reels creative tools and posting content relevant to trending topics.

However, brands must avoid posting low-quality and blurry videos, overlaying the video with heavy-text, and producing disproportionate aspect ratio videos. To increase discoverability through the Explore feed and reach more audiences, using calls-to-action (CTAs) is recommended.

Marketers can further create 30-seconds Reels videos to test out the kind of response and engagement they would receive on other networks with similar formats like TikTok. Reels analytics with insights like saves, total plays and more can help brands measure the performance of their content.

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