Measure KPIs, experiment with new marketing strategies and optimise to grow market share.
Retail CMOs looking to grow revenue and market share must create flexible and easily adaptable marketing strategies that account for changing consumer behaviour amid the pandemic. Distributing resources along the entire consumer journey can help retail CMOs balance consumer acquisitions and retentions and build a loyal consumer base.
Execute personalised omnichannel marketing campaigns with data usage to engage consumers on both offline and online channels. This also helps marketers align campaigns with the changing socio-economic conditions of prospects and classify consumers that are “leaders” and “laggards.”
Optimising campaigns is recommended to stay ahead of the competition. Trying and innovating new advertising strategies can help retailers improve their share in a growing market.
[3 minute read]
