Improve app performance with feedback

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 01, 2021, 10:04 AM GMT+0

Companies participating in industry seminars can gain credibility for themselves and share it with their apps to boost app growth.

To improve traffic on a brand’s app, respond to all feedback and reviews on the app. Use social media networks to encourage app users to provide feedback and participate in online groups and forums to target users, by asking them for their reviews.

Marketers can further drive an app’s growth by providing consumers with expertise and addressing their problems. Implementing integrated customer and marketing data can help brands gather insights on KPIs like, number of downloads, active users, and more, to optimise app’s performance.

A/B split test ad creatives, features like push notifications, images, and personalised experiences to discover what works best for the app. Brands must evaluate their app’s growth trajectory and the competition to collect insights, boost downloads and enhance ROI.

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