Compelling subject lines drive CTRs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 04, 2021, 2:47 AM UTC

Create trackable email links with clear call-to-action buttons to drive conversions and assess performance.

To boost email open rates and enhance email marketing, brands should create a checklist to avoid any errors. Testing out email content like messaging and mailing list using a database helps align marketing goals with the right prospects and retain subscribers.

Check if links in emails are correct and active, and test CTAs for missing links to ensure subscribers visit the right landing pages. Crafting personalised subject lines and greetings with the recipient’s name and offering clear value like a guide in emails can improve email click-through rates (CTRs).

Assessing the email content for any grammar or spelling errors, signing off the email with a real name, and optimising images and designs of the template is recommended. Write informative emails with appropriate length to avoid making them look spammy and promotional.

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