Leverage brand champions to boost sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 07, 2021, 4:12 PM UTC

Hire employer brand specialists to create a brand champions strategy.

With brand champions extending support and promoting the brand both internally and externally, brands should incorporate them into the marketing mix to leverage their support. Depending on the size, organisations may have one or more brand champions including, brand ambassadors, employer brand specialists and customers.

Businesses should conduct surveys like employee net promoter score (eNPS) to gauge employee satisfaction, improve the work environment, and convert staff into champions. Investing in employer branding can help target interested audiences in joining the company, create a positive brand outlook, and forge trust.

Brands must ensure they augment the voices of consumer supporters and ask them to leave positive reviews and testimonials on Google My Business, Yelp and more. Replying to comments, creating groups, conducting Q&As and engaging on social media helps brands further engage brand champions and boost support.

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