This piece presents a compilation of significant email marketing statistics that companies can use in 2021.
Even in the age of social media and real-time chat options, a whopping 99% of people still check their emails every day. Email is also the preferred branded communication channel among a vast majority of millennials.
According to HubSpot, 59% of consumers reported marketing emails to influence their purchase decisions. The study found consumers’ emails with professional images and enticing promotions have a more positive influence. Additionally, email can also help improve customer retention.
The average open rate of personalised emails is 18.8%, while it is 13.1% for non-personalised emails. Interestingly, close to half of all abandoned cart emails are opened. With mobile accounting for nearly half of all email opens, 73% of businesses prioritise mobile device optimisation while creating email campaigns.
[10 minute read]