Build a Facebook ad objective strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 08, 2021, 5:14 PM UTC

Choosing the right Facebook and Instagram campaign objective can help companies better achieve business goals.

Companies should choose the appropriate campaign objective right from the beginning of the ad creation. For instance, marketers can choose “The Brand Awareness objective” in the Awareness Objectives section on Facebook and Instagram ads to build a memorable brand and measure ad recall lift.

Conducting a brand-lift study can help marketers better understand the effectiveness of their ad objectives to achieve brand awareness goals. Brands can choose the “Reach objective” if the company is organising a local event and want to inform many people about the event.

Marketers must note that their objective would influence how Facebook delivers the ads and who would see those ads. They should test different campaign objectives to get the desired results.

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