Leverage CEM to win customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 08, 2021, 3:40 PM GMT+0

Retailers need to listen and relate to customer experience to acquire new customers and retain old ones.

With multiple retail outlets the norm these days and a heavy rush of shoppers, retailers must find alternative ways of forging personal connections with their customers. Leveraging CEM (Customer Engagement Management) can help restore the emotional attachment between customers and retailers while simultaneously creating a warm and relevant shopping experience.

In general, CEM programs are online, real-time and ongoing. With the help of CEM programs, retailers in any sector can engage with customers in a constant and direct dialogue, helping in addressing issues before they erupt on social platforms.

These programs can help enhance the shopping experience by directly collecting customer feedback. Companies can further improve the shopping experience by linking internal data like transaction receipts or loyalty data with CEM.

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