Strategic exit popups can push growth

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 09, 2021, 4:49 PM GMT+0

When used appropriately, exit-intent popups can help companies grow their email list, get more orders, increase order size and collect user feedback.

Businesses can use exit-intent popups to convert abandoning visitors into subscribers. Use page-level targeting to make sure each exit popup is contextual and relevant to the abandoning visitor. Exit-intent popups can also help companies reduce cart abandonment rates.

Marketers should further adjust their popup copy to be contextual and drive urgency. Brands can use exit-intent popups to offer an incentive to some visitors and remind them of benefits. Use popups to remind visitors what they are missing out on, recommend alternative products and collect user feedback.

Brands should, however, avoid overusing exit-intent popups to avoid coming off as annoying. Use exit-intent technology with other retargeting options to keep exit-intent messages relevant, personalised and “unintrusive”.

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